This is fairly nice.  I didn’t realise there was a standard for geotagging any website.    As location plays more and more an important role in the world of the mobile web,  I figured now was a good time to start adding a bit of location information to my site.

It works by adding some meta tags to the head of your web-pages,  i.e

<meta name="geo.region" content="GB-CAM" />
<meta name="geo.placename" content="Cambridge" />
<meta name="geo.position" content="52.26542;0.18947" />
<meta name="ICBM" content="52.26542, 0.18947" />

I found a really quick way of generating the tags using this site -

http://www.geo-tag.de/generator/en.html

Next mission to work out which search engine can read the tags.